@LoïseGousset


Fresh by DDB Prague

DDB Fresh, the renowned subsidiary of DDB Prague is embarking on a bold adventure with the launch of its own fashion agency.
This micro-agency aims to become the essential partner for brands wishing to create their own fashion products.







DDB Fresh's brand image is based on the fundamental idea of fashion in constant evolution, while emphasizing the versatility of materials and the importance of recycling for the fashion industry.




Fresh" typography is created with a fluid look,
evoking the constant movement and evolution of fashion. The 3D shapes evoke a sense of depth and movement, and emphasize the versatility of the materials as well as recycling, with an impression of melting glass.










fdfs
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I’m Loise Gousset —a junior Art Director
and Designer based in Paris


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bonjour